Wolabi is an idiosyncratic result driven web design agency, serving companies worldwide. Since 2013, Wolabi has helped most businesses, take control of their online presence like never before. By blending in elegant design and sophisticated technology, Wolabi has strived to set up a new standard for modern businesses.
Using our creativity and strategy driven potential, we offer our clients solutions that are not only visually appealing, but also help in increasing the sales, with latest technology.
Wolabi helps you by being your one-stop-shop for all your design, development needs. We have worked with clients within the province, as well as out of the countries in places like France, South Africa, Qatar, Riyadh, USA and Kazakhstan. Check out our portfolio to see some of the work that we’ve done across the board.
Wolabi provides unique, highly interactive and creative website design services. We have a large portfolio of work that demonstrates our hard work and success in converting local websites into globally appealing online assets. With the ubiquitous usage of smartphone and tablet browsing it is imperative web design adapts to hand held devices. Wolabi team is ahead of the curve in employing responsive design techniques and works with the cutting-edge front-end technology of HTML5 and CSS3.
Our efforts are focused on combining the best of design, code and content to achieve a perfect web presence. This is accomplished by taking charge of building complex functions, appealing communications and marketing to generate leads, objectives clearly mandated to meet and exceed your company’s specific requirements as you continue to leverage the power of the Internet to achieve your corporate goals.
Facebook can help you to reach all of the people who matter most to your business.
Your Facebook Page makes your business:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
If you have ever noticed the advertisements that appear alongside search results on Google and other search engines, you are already familiar with pay-per-click, or PPC advertising.
What Is Pay-Per-Click Advertising? PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.
Social media marketing is the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.
Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, providing them with a personalized email detailing information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.
Communication is the core of solid customer relationships. We are happy to help you get the right message to the right person at the right time, while simplifying the marketing processes to produce and deliver multi-channel communications. You will improve your customer’s experience and your organization’s bottom line.
The concept of having an integrated marketing communications services plan is all about effectively coordinating your efforts to produce a sale in a targeted market.
Without some form of an integrated marketing communications plan, and coordinated efforts toward a common sales goal, hardly anything of value would exchange hands due to a lack of awareness, conflicting agendas and distribution channel confusion.
Our solutions helps eliminate marketing conflicts and confusion while increasing qualified leads from your target markets. We coordinate all of your marketing efforts into a single, cohesive set of targeted strategies and tactics.
We develop a comprehensive business marketing plan and then implement all of the required activities through our extensive set of integrated marketing communications services, which are designed to effectively and profitably bring your plan to the expected conclusion. We are held accountable for the results of our efforts – and that’s the way we like it… and the way our clients like it.
We define your most profitable products and services, and then identify companies that have a very high probability of needing them, based on a similar demographic / firmographic profile to your best customers.
Successful large companies understand this approach very well. However, it is too often ignored by small and mid-size businesses, because it is out of their comfort zone, and it’s easier doing what’s always been done before.
Most businesses are started by entrepreneurial individuals with a specific passion and talent. Unfortunately, many entrepreneurs do not have much of a marketing or lead generation background. Their specialized expertise and abilities are sufficient to get new companies off the ground and running, but once the momentum of the first few years settles down, these companies often find themselves in distress because of an empty sales pipeline..
That is frequently when our Solutions helps companies, by developing a business marketing plan and the lead generation strategies to accomplish it.
We also take great pride in our ability to help established, profitable and highly-technical companiesconquer new markets, increase existing customer spending, and improve profit margins through our integrated marketing communications services. We help innovative, leading-edge companies step up to the next level.
Business communications are at the heart of any enterprise, because otherwise, no one would know you had a product or service to offer. “Spreading the word” through a combination of available media – advertising, public relations and the many other forms of integrated marketing communications – is the only way of effectively establishing yourself in the marketplace.
Successful brands are built on the continual positive perceptions of loyal customers who trust that their product experiences will remain consistent each and every time. You can only ensure the perceptions and expectations of your brand become, and remain, consistent through steady and coordinated marketing communications to all of your customers, prospects, and other product stakeholders – internal and external – throughout your distribution channels.
At Wolabi, we help develop your brand and build your business by creating and delivering consistent and targeted messages throughout the spectrum of your corporate communications. We make sure that, no matter which of our integrated marketing communications services you use, what you say is exactly what you mean and your carefully constructed message reaches the exact target intended to produce a desired behavior. That way, all of your stakeholders – customers, staff and all others whose actions affect your eventual success – have the identical perceptions, expectations and motivations.
Brand positioning refers to “target consumer’s” reason to buy your brand in preference to others. It ensures that all brand activity has a common aim i.e., guided, directed and delivered by the brand’s benefits/reasons to buy; and it focuses at all points of contact with the consumer.
Brand positioning must make sure that:
Is it unique/distinctive when compared to other competitors ? Is it significant and appealing to the niche market ? Is it appropriate to all major global markets and businesses ? Is the proposition validated with unique, appropriate and original products ? Is it sustainable – can it be delivered constantly across all points of contact with the consumer ? Is it helpful for the organization to achieve its financial goals ? Is it able to back up and generate profits to the organization ?
The concept of corporate identity is akin to what we refer to when we talk about our own identity, the specifics that differentiate us from others. It is our personality and character that maintains our individuality, which we express through how we behave, speak, and even what we wear.
Similarly, a business makes itself distinct through the image that it presents to the world, through collateral like business cards, letterheads, brochures and other options. It is a physical expression of the company’s brand, an extension of the culture that is already expressed through communication style and behavior exhibited to maintain the image of the business.
Corporate Identity expresses your business’s brand personality and sets you apart from the competition.
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Chikoop is a unique initiative in Line with Indian Government’s Digital India Campaign where we are connecting every Indian with telephony services at zero cost. We envision to democratize the ability to connect & express oneself irrespective of who you are, where you are & how much you can afford.
Wolabi Delivered:
8Hoarding is an idea cherished by a passionate team with a strong belief that outdoor advertising today stands at point of inflection and is headed towards becoming as smart as digital advertising in very near future. The team has achieved a significant milestone by coming up with answers to long-unresolved questions of advertiser community.
Wolabi delivered:
Inertia has been a purveyor of some of the finest clothing ( t-shirt design ). Our website designers helped them refresh their brand status with an updated online experience, including the “shopping cart”, integration of custom t-shirt design tool geared towards a younger demographic.
Wolabi delivered:
The concept evolved with an idea to come up with an exclusive e commerce website only for handicrafts and handmade goods in the likes of Amazon, Flipkart, Snapdeal etc., To achieve this milestone they reached out to Wolabi to create a online web presence.
As India is a country of many religions & customs, it was indeed a big challenge to come up with a like minded generic Brand which would get along with all people. Thus the name” The Ethnic Story” was born.
As a unique brand in the interior design, furniture, carpets and home decor space, Kriya Living demanded an e commerce site that can fill the needs of all kinds of clients. Kriya Living offers a brand new concept in home furnishings to the discriminating designs and will continue to explore the world markets for new and innovative ideas, qualities, designs and effects.
With a target client spanning the professional interior designer, the individual consumer, and retail wholesale outlets, it is easy to imagine the variety of needs to be met. Kriya Living turned to Wolabi to create an e commerce experience that supports creativity as well as showcase an extensive catalog of products available.
When moving into new offices some people change the colours of the walls, others hang new paintings. Similar to this idea, Analytics training design was a result of wanting to have the feel of a native app but also accessible on the web and having content sharable and accessible by any device with a screen. Wolabi worked hand in hand with the client to give a new life to the latest design of the blog site.
Wolabi delivered:
Cnergize is a unique recharge platform wherein the user can easily recharge their devices without any registration or sign up. Wolabi helped cnergize build a flexible, modular system, in order to allow multiple users to regularly update the site based on their needs.
Wolabi delivered:
Every brand in India and across the globe have started to realize the potential of customer data! Brands continuously have been collecting customer data from various sources & in various innovative ways. All these contribute to the big data buzz! With a wealth of data at their disposal, few would argue the critical role data should play in helping marketers make better decisions.
For instance, we do not know if our customers are opening email promotions or simply mark spam? Is SEO helping in getting right traffic? Are social campaigns paying off?
We feel that the data should not only be used and analyzed to help personalize customer offers, but also be utilized to measure the effectiveness of marketing efforts & improve future campaigns.
Considering marketing organizations source 40-50% data from external entities — including social network providers, we believe marketers need to consider all customer channels. However, many struggle to use analytics outside of traditional sources, such as web analytics and email.
To help with their analytics approach, marketers should look at the three essential phases that lie at the heart of every data-driven decision: Understand, Execute and Monitor. This methodology helps contextualize data and allow real business decisions to surface from the sea of numbers that are produced from marketing activity. Each of these three steps requires a different application of data and marketing analytics though.
1. Understand
Based on the source of the data, what type of business decisions can be extracted from the data? Analysis for the sake of analysis provides little value and consumes precious time in a marketer’s busy day.
For a marketer, it is best to develop a basic understanding of what they plan to accomplish with marketing analytics — improved customer knowledge, new segments, channel effectiveness, competitive insights, etc. It might even be appropriate to back into data requirements by defining a core business challenge or key question that the organization would like to answer with the analysis. This will help determine exactly what data is required and possibly even identify new opportunities for capturing critical data in the future.
Be sure to understand the following:
2. Execute
After developing a core understanding of the data itself and translating that into business strategy, it’s time to execute and act. Often involving some additional refinement of the information produced in the Understand phase, execution may be done through reporting engines, analytical models, testing and even spreadsheets.
For example, if the goal of an initiative is to improve online targeting, start with a series of tests (accessible in most digital marketing platforms) such as A/B testing, multi-variant testing, visual targeting or predictive targeting. Testing offers an automated means to use physical data, rather than intuition or gut feel, to define exactly how you should act to maximize marketing results.
3. Monitor
It’s critical for marketers to close the loop on analytical exercises through ongoing monitoring of a standard set of KPIs. This might be accomplished via a dashboard or periodic report, but the goal should be to standardize metrics over time so you can establish a benchmark for significant changes in the data that may alert you to opportunities to optimize marketing results. This information should also be available for marketers to better understand and initiate new campaign cycles.
Each of these three steps forms a perpetually-optimized process for analyzing marketing data. Naturally, it’s much easier to apply marketing analytics when a core system of records exists to capture, aggregate and analyze customer data from a variety of marketing channels. Yes, marketing analytics is the marketer’s new best friend. It’s crucial to performing and optimizing essential daily tasks — but only if the tools are user-friendly, putting these three steps in the hands of marketers so they have full control over the marketing strategy.
Wolabi is an idiosyncratic result driven web design agency, serving companies worldwide. Since 2013, Wolabi has helped most businesses, take control of their online presence like never before. By blending in elegant design and sophisticated technology, Wolabi has strived to set up a new standard for modern businesses.
Using our creativity and strategy driven potential, we offer our clients solutions that are not only visually appealing, but also help in increasing the sales, with latest technology.
