Brand identity is the total proposal/promise that Wolabi makes to its consumers. It is the aggregation of what all you do. It is an organizations mission, personality, promise to the consumers and competitive advantages.
A Brand should be futuristic, i.e, it should reveal the associations aspired for the brand. It should reflect the durable qualities of a brand. Brand identity includes following elements :
- Brand vision
- Brand Culture
- Positioning
- Personality
- Relationships
- Presentations